What’s on the agenda today?
Hey {{First Name| there}},
When did you last check if your benefits actually stack up against the market? If the answer is "last year" or "not sure”. This one's for you.
Most HR teams know what they offer. Fewer know how it stacks up. And in 2026, that gap is starting to cost companies in talent, retention, and trust.
Benefits benchmarking used to be a once-a-year exercise buried in a spreadsheet. Not anymore.
Advertisement
The GTM bets that shouldn't have worked, and did
One grew revenue 50x after half his team quit over the strategy. One brought in 50K signups in a single day with no paid budget. One generated 100M+ views from a stunt that took 50 hours to conceive. One asked every prospect to demo the product themselves instead of demoing it for them.
None of them followed the safe playbook. They treated GTM like an experiment, moved before they had proof, and made bets most founders would never get approved.
HubSpot for Startups documented all 6 stories in the free Bold Bets Playbook. The risks they took, why it was risky, and what it returned.
In This Edition We Cover
What benefits benchmarking actually is
What a solid package looks like in 2026
What's trending globally and in India
What to do about it this quarter
1️⃣ So... What Even Is Benefits Benchmarking?
Simply put, it's comparing what you offer against what the market offers. And then asking yourself why the gap exists.
As GeeksforGeeks explains, benchmarking helps organisations spot where they're behind — and adopt what's actually working elsewhere. For benefits, that means answering:
Are we offering what talent actually expects?
Are employees using what we're paying for?
Are we spending in the right places?
Here's the uncomfortable truth: Pluxee India's 2026 research found a growing mismatch between what employers think they're offering and what employees actually want.
Benefits have moved from cost centre to strategic growth lever — and companies still treating them as a checkbox are already behind.
2️⃣ What Should a Complete Package Actually Cover?
Spoiler: it's more than health insurance and PF.
🏥 Group health insurance, OPD, mental health support
💰 PF, gratuity, financial wellness tools
👶 Parental leave, childcare, reproductive health
📚 Learning budgets, upskilling support
🏠 Flexible and remote work policies
🎖️ Recognition, spot bonuses, peer rewards
🛡️ Term life, accident and disability cover
The shift: employees don't evaluate these as individual perks anymore. They read the whole package as a signal — does this company actually value me?
3️⃣ What's Trending in 2026?
Globally : Goldman Sachs Ayco's Navigating the New Frontier of Total Rewards showed benefits getting more complex, more personal, and harder to manage cheaply:
💊 54% of employers now cover GLP-1 weight-loss treatments — but 64% say cost is the top barrier
👨👩👧 95% offer parental leave to birthing, non-birthing, and adopting parents
🏥 48% have moved to specialist suite providers for family-building and reproductive health — because generic healthcare bundles aren't cutting it anymore
In India : per Onsurity and Eminent Consultants' 2026 HR Guide:
🎯 Flexible benefits wallets are in — one-size-fits-all is out
🧠 Mental health support is now table stakes, not a differentiator
🏙️ Tier-2 city benchmarking is non-negotiable as hiring moves beyond metros
📈 Salary hikes averaging 9% in 2026 — but tied to skills and performance, not across-the-board increases
And as Economic Times puts it — the workplace contract in India is being rewritten. Employees expect benefits to reflect company values. Not just company budgets.
4️⃣ What Should HR Actually Do This Quarter?
Start here 👇
📋 Benchmark now — compare your package against industry and city peers, not national averages
📊 Check utilisation data — if no one's using a benefit, that's not success. That's feedback
💬 Ask your employees — what do they want, not what you assume they need
🏛️ Factor in the Labour Codes — the 50% Wage Rule has changed your PF and gratuity baseline, which changes your total rewards math
📣 Communicate what you offer — per D&B's benchmarking guide, a benefit no one knows about is a benefit that doesn't exist
Advertisement
Attio - the AI CRM for modern businesses.
Attio is the AI CRM that keeps you ten steps ahead.
Ask Attio anything. Where should I focus? What deals are at risk? Search, update, and create across your customer data.
Ask more from CRM. Ask Attio.
🎉 What’s Coming Up!
TSOW HR Meetup in Noida | June 13
Connect, learn, and grow with Noida HR community. Don’t miss your chance to be in the room!
TSOW HR Meetup in Jaipur | June 20
An interactive session for HRs who want less theory and more “this worked for us.” Seats are limited save yours now!
TSOW HR Meetup in Vadodara | June 20
An HR meetup for meaningful dialogue and shared learning.
Get your seat while spots last.
💬 When did your organisation last benchmark its benefits? Drop it in #general-q&a — our leaders are ready to answer.
The TSOW HR Pulse lands every Tuesday. Got something to share? You know where to find us.



