Hey {{First Name| there}},
Tomorrow is the day. So let me tell you the cheat codes, quietly, just between us.
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Modern Pricing Models Break Finance (And How to Fix It)
Usage-based and hybrid pricing models are reshaping B2B revenue and creating real complexity for finance teams. Tabs and PwC break down what it means for rev rec, forecasting, and ops. Watch the on-demand recording for practical frameworks you can actually use.
🤫 The cheat codes (keep this between us)
How do you actually get TSOW credit points for the swag store? Here are the hacks:
🏆 Climb the leaderboard. Every poll you answer and every question you drop in chat or Q&A bumps your score. Stay active through the day, not just for one session, top scorers walk away with TSOW swag store credits.
🎉 Win the lucky draw. The hack here is embarrassingly simple: show up, stay live, and let luck do the rest.
📚 Grab the free resources. Every session comes with a takeaway, stick around till the end of each one to grab it.
🎓 Get your certificate. Attend one full session (or a full hour) and you're eligible. Simple as that.
That's the cheat code between you and me. Do not tell anyone I told you this.
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Your docs are losing you deals you never knew you lost
Developers evaluate your docs before they evaluate your product. If your documentation is slow, incomplete, or hard to navigate, they move on — and you never see it in your CRM. Mintlify customers see measurable drops in support tickets, faster time-to-first-integration, and higher conversion from trial to paid. Zapier saw a 20% increase in docs traffic after switching. HubSpot cut engineering maintenance time in half. That's what documentation-as-infrastructure actually looks like.
📅 What you CAN tell your peers: here's the flow of the day
11:30 AM: We open with a workshop on employer branding, stripped of the buzzwords.
12:00 PM: Straight into a panel decoding job hugging, task masking, and quiet cracking.
1:00 PM: A session built on Dr. Udai Pareek's Role Efficacy framework, right before our networking slot
2:30 PM: Post our networking slot is where things get loud, a live debate on AI's right to refuse.
3:00 PM: A head-to-head on whether HR should split into specialist verticals.
4:00 PM onward: We close out with back-to-back masterclasses, on discretionary performance and on Claude Cowork for HR, with a keynote on hiring in the AI era sandwiched in between.
📅 The Details
Wednesday, August 12 | 11:30 AM – 7:00 PM IST | Virtual on Airmeet
There's a lot to learn tomorrow, and honestly, that's the whole point of this edition. The Resourceful HR isn't about having everything figured out, it's about showing up and making the most of what's actually in the room. So come with your questions, your skepticism, whatever you've got. We'll take it from there.
See you tomorrow,
The Shape of Work Team 🧠
