Brilliant or Bullshit. It only takes 90 Days to Know.

The First 90 Days: Where Culture Moves Beyond Talk and Becomes Action

Hey there,

Every new hire enters with excitement, curiosity, and an invisible checklist in their head. They’re asking: Did I make the right choice? Do I belong here? Can I succeed here?

The answers don’t come after years - they’re shaped in the very first 90 days. Because whatever they experience here, multiplies further.

This window isn’t just about learning the ropes; it’s where culture goes from being a promise on paper to a lived reality. And the impressions formed here often decide whether someone becomes a long-term contributor, a quiet dis-engager, or an early exit.

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🤔Why the First 90 Days Matter

  • Belonging is built (or broken): The warmth of introductions, teammates taking time to help, and leaders showing genuine curiosity about the new hire’s journey - these small moments create a big impact. Without them, it’s easy for a new joiner to feel like an outsider.

  • Expectations get set: The way goals and strategies are explained and strategized sets the tone for the future. Trust erodes when there’s no clearly defined plan.

  • Culture becomes real: People don’t measure culture by posters or all-hands speeches. They measure it by how feedback is given, how their newly-made wins are celebrated, and how challenges are handled.

These first 90 days are when your employees analyze your organization and whether they feel they belong here. No one’s too invested and the experience leaves a mark here.

🙌Great Onboarding looks like this

Great onboarding isn’t about dumping information in week one. It means:

  • Structured plans: Clear 30-60-90 day milestones, so employees know what “good progress” looks like without being overwhelmed.

  • People-first integration: Pairing new hires with buddies or mentors, organizing informal chats with teammates, and exposing them to cross-functional work early on.

  • Cultural immersion: Sharing not just what the company does but why it exists and what it values.

  • Leadership accessibility: A coffee and a chat with a senior leader in the first month does more for engagement than a hundred slides in an orientation deck.

🫂Common Pitfalls to Avoid

Many companies unintentionally sabotage the first 90 days. The most common mistakes include:

  • Overloading with work: Throwing new hires into the deep end with little context leaves them drowning in confusion.

  • Radio silence: Managers who fail to check in make new hires wonder if anyone cares about their success.

  • Culture mismatch: Saying “we value collaboration” while rewarding only individual heroics creates disillusionment.

  • Lack of clarity: If people spend weeks figuring out who does what, they’re already losing momentum.

These pitfalls don’t just cause early attrition - they lead to slow disengagement that surface months later.

⚡Some real-world instances of companies nailing their onboarding processes

➡️Take Airbnb: their onboarding program includes “Airbnb 101,” where new hires hear directly from founders about the company’s mission and values. They also get matched with a culture ambassador who helps them navigate not just processes, but people. 

This intentional focus makes employees feel like contributors to the mission from day one.

➡️Or look at Netflix: their culture deck is famous, but what makes it work is that new hires experience its principles in action from day one - freedom, responsibility, and radical candor aren’t just buzzwords here.

“The first 90 days are when culture becomes real. And it often comes down to the questions you ask:

  • Are vendors and processes so seamless that new hires aren’t left anxious or lost?

  • Does onboarding align with their needs and expectations?

Too many companies get this wrong. Day 1 turns into a firehose of paperwork, ID checks, and endless “intro” sessions crammed into hours. The result? Overwhelm, confusion, and a shaky start.

Great onboarding starts before Day 1. 

  • When paperwork is handled in advance

  • The welcome feels warm - not rushed

  • And new hires aren’t stuck chasing answers or feeling like a burden.

At Springworks, we’ve built our process around this belief: pre-joining WhatsApp groups with buddies and managers, curated welcome kits, and a steady rhythm of support.

 The real difference, though, comes after Day 1:

  • - Through induction calls

  • - Day 7 feedback pulses

  • - And 30-60-90 day check-ins that show we’re invested in their journey.

Because culture isn’t what you say on Day 1. It’s how you show up every day after.”

🎉 Adhyayan Foundation is now a TSOW Certified Best Workplace (2025–2026)!

We’re proud to announce that Adhyayan Foundation has achieved TSOW’s Best Workplace Certification, recognizing their commitment to a culture built on learning, trust, and meaningful collaboration.

👏 Congratulations to Nita Luthria Row, Divya Bhandari, and the entire Adhyayan team on this achievement.

👉 Want your workplace recognized too?

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If you’re building teams, ask yourself:

👉 What story do your new hires tell about your culture after their first 90 days?

Because culture isn’t tested in year five—it’s tested in week five. And if those early experiences don’t match your values, no mission statement can save you.

-Team TSOW